Firefox's crossroads: Cutting-edge or mainstream?
Sunday, October 25, 2009
MOUNTAIN VIEW, Calif.--John Lilly wants it both ways. Working at
Mozilla Corporation since 2005 and as chief executive since early
2008 , he helped oversee a remarkable achievement. Mozilla has built
the Firefox browser from a largely unsuccessful remnant of the
Netscape era of the 1990 s into the browser that nearly a quarter of
people on the Web use . Now the challenges are different. First, for
new growth, Mozilla must make its open-source browser appeal to an
even more mainstream crowd, one that's more interested in working
and playing online than in sticking it to Microsoft or being part of
a cause. Second, it's got to keep the loyalty of the technically
savvy early adopters and Web developers that Google now has been
courting with its Chrome browser. "We have to do both," Lilly said in
an interview at Mozilla headquarters here. "We have to be a better
browser for your standard everyday user of the Web who uses IE now,
but I think we have to redouble our efforts to be good for Web
developers." The world changed for Mozilla when Chrome burst onto
the scene in 2008 . Mozilla didn't see itself as complacent, but
Chrome was a wake-up call that "clarified some of our priorities,"
Lilly said, including snappy performance. "It made some things real
crisp," Lilly said. Indeed, in the months after Chrome's arrival,
these priorities appeared in Mozilla's Firefox planning: "Observable
improvements in user- perceptible performance metrics such as
start-up, time to open a new tab, and responsiveness when interacting
with the user interface. Common user tasks should feel faster and
more responsive." And future versions of Firefox likely will look
more like Chrome embracing some of its less obtrusive framing of
Web content and applications. 'Web-native' Google Mozilla's biggest
rivals before, Microsoft's Internet Explorer and Apple's Safari ,
came from companies firmly rooted in the era of desktop computers
and operating systems. Not so Google, which not only has Web-based
applications such as Google Docs and Gmail to support, but also a
browser-based operating system called Chrome OS. "Competing was hard
but at some level simple. Google is much more Web-native," Lilly
said.